Bruce Atherley has served as Executive Director of Cotton Council International (CCI) since October 1, 2015.
CCI is the export promotions arm of the National Cotton Council of America (NCC). Headquartered in Washington, DC, and with a reach extending to more than 50 countries through 17 offices worldwide, CCI uses trade services and consumer promotion activities to increase exports of U.S. cotton fiber, manufactured cotton goods and cottonseed in Asia, Europe, Africa, and Central and South America.
Mr. Atherley has a long and successful track record in global marketing and management. He previously served as Vice President, Global Marketing for Kao, Inc., a Tokyo-based global manufacturer of personal care and household products. He also worked for the William Wrigley Jr. Company, serving as its Vice President of North American Confections Marketing, President and General Manager of Wrigley Canada and Managing Director, Global Branding Services. Prior to Wrigley, he served as Vice President of Retail Marketing for the H.J. Heinz Company, President and CEO of Pet Life, Inc., Marketing Director, Black and Decker and Product Manager, Cheerios for General Mills Inc.
Mr. Atherley is also an Adjunct Instructor of Marketing at the University of Cincinnati and is a co-chair of the Advisory Board for the Marketing Department.
Mr. Atherley earned a B.S. in Accounting from Bucknell University where he graduated cum laude, and an MBA from the University of Virginia’s Darden School of Business Administration.